Waqar H. Syed | Creative Director | Illustrator & UI/UX Designer
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HELLO!

Good design speaks. I just help it find the words.

I lead creative teams and still open Illustrator myself.

15+
Years of
Experience
500+
Projects delivered
successfully
About

Every great design begins with an even better story

I'm a Creative Director and Illustrator with over 15 years of experience shipping visual systems at scale. My design work for Magnific and other stock marketplaces has been used by millions around the world. I love character illustration, stylized 2D art, and building clean mobile-first interfaces. These days, I'm focused on game creative direction: character design, world building, and game UI systems.

Resume

Education & Experience

2016 — Present
Creative Director
Ibrandify Pvt. Ltd. Creative Design Agency
2020 — 2022
Exclusive Icon Designer
Flaticon
2015 — 2016
Creative Team Lead
Gazuntite - Healthecare App
2013 — 2015
UI/UX Designer
Zigron Inc
2007 — 2013
Freelance Graphic Designer
99designs, Jovoto, Upwork
2007 — 2009
Multimedia Designer
Lok Virsa & Monument Museum, Islamabad, Pakistan
Education: Bachelor in Fashion and Textile Designing — University of Lahore
Services

My Specializations

◆
Creative Direction

Art pipelines, style guides, design QA and team leadership across multi-designer studios.

15+ Yrs
◇
Game Art & Character Design

Character sheets, environment art, game UI/HUD and progression visuals for mobile titles.

200+ Assets
○
UI/UX Design

Figma & Adobe XD, mobile-first interfaces, usability testing and user-centered workflows.

50+ Wins
My Skills

My Advantages

Cd
Creative Direction
Art pipelines Style guides Team leadership Design QA
Il
Illustration & Vector Art
Character design Icon systems Stylized 2D art
Ga
Game Art & Character Design
Character sheets HUD design Progression UI
Ty
Typography
Type systems Brand type pairing
Ux
UI/UX & Product Design
Mobile-first UI Wireframing Prototyping
Bs
Icon & Brand Systems
Icon packs Logo design Visual identity
Tools
Fg
Figma
Xd
Adobe XD
Ai
Illustrator
Ps
Photoshop
Ae
After Effects
Id
InDesign
Pp
PowerPoint
Portfolio

Featured Work

Game Assets | Characters UI Kits

Squirrel Recon TrooperSquirrel Recon TrooperSquirrel Recon Trooper
Character Design Game Asset Concept Art
Squirrel Recon Trooper
Panda Assault UnitPanda Assault Unit
Character Design Game Asset Concept Art
Panda Assault Unit
Grizzly War BearGrizzly War Bear
Character Design Game Asset Concept Art
Grizzly War Bear
Alpha Wolf SoldierAlpha Wolf Soldier
Character Design Game Asset Concept Art
Alpha Wolf Soldier
Lion Commander
Character Design Game Asset Concept Art
Lion Commander
Bison Heavy Gunner
Character Design Game Asset Concept Art
Bison Heavy Gunner
Croc Merc
Character Design Game Asset Concept Art
Croc Merc
Toon ArcherToon Archer
Character Design Concept Art Turnaround
Toon Archer
Grandma NPC
Character Design Expression Sheet
Grandma NPC
Rocket Bunny
Character Design Concept Art Turnaround
Rocket Bunny
Ice Cream KidIce Cream Kid
Character Design 3D Render Mascot
Ice Cream Kid
Skater GirlSkater Girl
Character Design 3D Render Mascot
Skater Girl
Fantasy RPG HUD KitFantasy RPG HUD Kit
Game UI HUD Design RPG
Fantasy RPG HUD Kit
Racing Game HUD KitRacing Game HUD KitRacing Game HUD Kit
Game UI HUD Design Racing
Racing Game HUD Kit
Reward & Currency Icon SystemReward & Currency Icon SystemReward & Currency Icon SystemReward & Currency Icon SystemReward & Currency Icon SystemReward & Currency Icon SystemReward & Currency Icon SystemReward & Currency Icon SystemReward & Currency Icon SystemReward & Currency Icon SystemReward & Currency Icon SystemReward & Currency Icon SystemReward & Currency Icon SystemReward & Currency Icon System
Icon Design UI Kit Game Economy
Reward & Currency Icon System

Brand Identity

Inmar Solutions logo
Logo Design Branding Industrial
Inmar Solutions
Go Plus Lighting Service logo
Logo Design Branding Lighting
Go Plus Lighting Service
Social Media Post DesignsSocial Media Post DesignsSocial Media Post DesignsSocial Media Post DesignsSocial Media Post DesignsSocial Media Post DesignsSocial Media Post DesignsSocial Media Post DesignsSocial Media Post DesignsSocial Media Post Designs
Social Media Post Design Branding
Social Media Post Designs
Farnell Constructions logo
Logo Design Branding Construction
Farnell Constructions
KC Donut Co. logo
Logo Design Branding Food & Beverage
KC Donut Co.
HRX logo
Logo Design Fitness Apparel
HRX
WrestleCade logo
Logo Design Branding Entertainment
WrestleCade
EDM.com logo
Logo Design Branding Music
EDM.com
Nirvana Recordings logo
Logo Design Branding Music
Nirvana Recordings

Web & Smart Phone Apps

Tagpik
AI SaaS Web App Product Design
Tagpik — AI Stock Metadata Generator
AlltooolsAlltoools
Web App SaaS Tool Product Design
Alltoools — Free Online File Tools
FreebieStockFreebieStock
Stock Resource Web App Product Design
FreebieStock — Free Vector Illustrations & Stock Photos
King AIKing AI
AI Video Web App Product Design
King AI — Cinematic AI Video Studio
King AI App
AI Video iOS App App Store
King AI — AI Video Generator

Icon Packs

Dawn of Humanity Icon PackDawn of Humanity Icon PackDawn of Humanity Icon Pack
Icon Design Prehistoric Vector Set
Dawn of Humanity
Digital Marketing Icon PackDigital Marketing Icon PackDigital Marketing Icon Pack
Icon Design Marketing SaaS
Digital Marketing
Driving School Icon PackDriving School Icon PackDriving School Icon Pack
Icon Design Automotive Education
Driving School
Fashion & Shopping Icon PackFashion & Shopping Icon PackFashion & Shopping Icon Pack
Icon Design Fashion Apparel
Fashion & Shopping
Holistic Wellness Icon PackHolistic Wellness Icon PackHolistic Wellness Icon Pack
Icon Design Wellness Health
Holistic Wellness
Homelessness Support Icon PackHomelessness Support Icon PackHomelessness Support Icon Pack
Icon Design Nonprofit Social Care
Homelessness Support
Hotel Amenities Icon PackHotel Amenities Icon PackHotel Amenities Icon Pack
Icon Design Hospitality Travel
Hotel Amenities
NFT Icon PackNFT Icon PackNFT Icon Pack
Icon Design Blockchain Web3
NFT
South Asian Cuisine Icon PackSouth Asian Cuisine Icon PackSouth Asian Cuisine Icon Pack
Icon Design Food Culinary
South Asian Cuisine
Wedding & Romance Icon PackWedding & Romance Icon PackWedding & Romance Icon Pack
Icon Design Wedding Romance
Wedding & Romance
Achievements

Achievements & Recognition

Winner, Vapur "Thirst for Design" International Competition (2010). Design "Shark Bait" selected from over 1,000 global submissions to become part of Vapur's limited edition Artist Series, sold across the US and Canada in 2011.
★
Vapur Artist Series
2010

50+ design contest wins spanning logos, branding, print media, web, and mobile app design, working with startups across a wide range of industries

50+
99designs & Jovoto
Contest Platforms

Runner-up in the Yahoo and eBay logo design contests.

2nd
Yahoo & eBay
Logo Contests

Designer of the Year (2013), recognized while learning and delivering creative work at Zigron Inc.

★
Designer of the Year
Zigron Inc, 2014
WORKED WITH SEVERAL KNOWN DESIGN PLATFORMS WORLDWIDE
SHUTTERSTOCK ISTOCK DEPOSITPHOTOS MAGNIFIC FLATICON VECTEEZY 123RF ICONSCOUT ICONFINDER THE NOUN PROJECT DREAMSTIME
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